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Wednesday, Sep 3rd 2008
Freelancing Gold by Sharon Hurley Hall Referrals And Repeats Last night, a client I hadn’t heard from in just over a year emailed me to ask about rates for a new job. This is not the first time this has happened. I get a lot of repeat business from old clients and a few referrals as well. This is a gold mine for the freelance writer, and it’s something we all have to chase. Freelancing has a lot of hidden costs that are not always reflected in the price we charge to clients. The time you spend making bids and chasing new business is often time where you don’t earn - and it’s essential to do it if you want your writing business to keep on growing. When a client comes back to you because he or she has been happy with your previous work, then that’s one set of marketing you don’t have to do. When that client refers someone else to you, you don’t have to work as hard to convince the new client of your value. In other words, you have been pre-sold, and you can get on with doing the work and take a break from promotion. (Please note: any break from promotion should be temporary). So, how do you get more referral and repeat business? ----------------------------------------- Check out these courses in "Get paid to freelance": Ghost Blogging Creating A Writing Business How To Bid Successfully The Value Added Writer Freelancing Gold Pay Yourself Copyrights and copy wrongs Smart Writing Income Management Setting Goals Click here to get full access to all stories |
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